Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Geography & Environmental Studies

Faculty/School

Faculty of Arts

First Advisor

Russell Muncaster

Advisor Role

Thesis Supervisor

Abstract

Marketers who are searching for prime retail locations for gasoline outlets, and other automobile-oriented activities, in today’s market are faced with an increasingly complex process. As land and development costs escalate, competition increases and margins are tightened, there is a greater need for marketers within the retail gasoline industry to pinpoint sites that offer the best profit potential (Gilbart, 1994). In turn, large gasoline chains attempt to develop networks of stations that optimize market coverage and consumer convenience while minimizing costs. In response to the evolution of an increasingly dynamic marketplace, experts within the retail gasoline industry have invested a great deal of time and money researching the key factors for station success. Traditional location analysis has involved the use of variables such as traffic volume and the number of trade area households to evaluate locations within the marketplace. While such variables are still essential, modern marketers must now consider a much wider range of locational factors which affect the success or failure of individual sites and/or aggregate networks.

Convocation Year

1996

Convocation Season

Fall

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