Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Management
Faculty/School
Lazaridis School of Business and Economics
First Advisor
Ammara Mahmood
Advisor Role
Assistant Professor
Abstract
This dissertation investigates the role of authenticity perceptions in technology-mediated interactions from two different perspectives: social perceptions and self-perceptions. The first essay reveals that communication modality can be an important authentic cue of source acceptance in human-machine interactions. The second essay examines how self-awareness can promote feelings of self-authenticity when consumers experience specific types of brands.
Recommended Citation
Iglesias, Claudia, "THE ROLE OF AUTHENTICITY IN TECHNOLOGY‐MEDIATED INTERACTIONS" (2022). Theses and Dissertations (Comprehensive). 2448.
https://scholars.wlu.ca/etd/2448
Convocation Year
2022
Convocation Season
Spring