Reading is an essential skill that improves with practice, not just when we are learn-ing to read but as adults. College students may be out of the habit of reading except for required texts. Deep reading skills may be eroded by habits of interrupted and par-tial attention. This article explores ways to promote reading among college students through the implementation of best prac-tices from retail and marketing.
Dewan, Pauline, "Reading in the Age of Continuous Partial Attention: Retail-Inspired Ideas for Academic Libraries" (2019). Library Publications. 47.