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In March 2015, Wilfrid Laurier University administration announced that WLU Press would be integrating with the Laurier Library. Media coverage of this announcement has been mixed, and is an indication of the ambivalent response to library-press collaborations or integrations, in both the university press and library communities. This article considers the WLU case at its current early stage of development, discussing this transformation not necessarily as “progress” but as one response to a rapidly shifting scholarly environment. By examining the pressure points of the negotiations to merge the press and the library at WLU, this article considers the question of how to maximize opportunities and minimize the potential negative impacts of such integration. In order for such a partnership to be successful, both must be willing to evaluate their business models, their core missions within the scholarly ecosystem and the marketplace, as well as how they measure professionalization and success.