Doctor of Philosophy (PhD)
Lazaridis School of Business and Economics
This dissertation investigates the role of authenticity perceptions in technology-mediated interactions from two different perspectives: social perceptions and self-perceptions. The first essay reveals that communication modality can be an important authentic cue of source acceptance in human-machine interactions. The second essay examines how self-awareness can promote feelings of self-authenticity when consumers experience specific types of brands.
Iglesias, Claudia, "THE ROLE OF AUTHENTICITY IN TECHNOLOGY‐MEDIATED INTERACTIONS" (2022). Theses and Dissertations (Comprehensive). 2448.
Available for download on Sunday, April 27, 2025