Doctor of Philosophy (PhD)
Faculty of Science
Across four experiments, reliance on rational analysis reduced the correspondence between implicit and explicit attitudes relative to reliance on intuition. In each experiment, implicit attitudes were measured, and then participants were induced to rely on either rational analysis or intuition. Following this manipulation, explicit attitudes were measured. We found that participants reported explicit attitudes that were more or less consistent with implicit attitudes depending on whether they relied more on intuitions or rational analysis. Notably, rational analysis only reduced the correspondence between implicit and explicit attitudes when it led participants to consider reasons for their attitudes that were inconsistent with their implicit attitudes. In Studies 3 and 4 we found that reliance on intuition or rational analysis also affected the correspondence between implicit attitudes and behavioral choices. In Study 4 we found that these effects of rational analysis and intuition on behavioral choices affected satisfaction with decisions three weeks later.
Whitfield, Mervyn Lee, "Intuition, Rational Analysis and the Relation Between Implicit and Explicit Attitudes" (2009). Theses and Dissertations (Comprehensive). 1082.