Geography and Environmental Studies
Through a sectorial profile, this study identifies the maple syrup value chain’s key players, processes, activities and inter-intra industry relationships (social capital) providing baseline data on the current status of the industry and an overall picture of the maple syrup value chain for members and new entrants. The study found that a) technological advancements over the years have lead to great efficiencies and eased the labour requirement; b) that strong social connections have great impact on marketing and retail of syrup; c) that innovation is found not only through research and development sectors of large companies but also from a bottom-up approach; d) Producers have aided with innovations with development of technology and processes.
Morin, G. and B. Murphy (2014). Developing an Ontario maple syrup sector profile: A value chain analysis (executive summary). Wilfrid Laurier University (Canada).