Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

Faculty/School

Faculty of Arts

First Advisor

Dr. Ian Roderick

Advisor Role

Supervisor

Abstract

This thesis critically examines the portrayal of cyberbullying within Pakistan's top three newspapers, focusing on how these media outlets shape public discourse over the past five years. Employing an integrated approach using framing analysis and Fairclough’s Three-Dimensional Model, my research deconstructs how these newspapers utilize specific framing strategies to construct a narrative that not only informs but also subtly influences public perception and policy responses. The findings show that while the media highlights the roles of parents, educators, and law enforcement in combating cyberbullying, it also tends to reinforce traditional gender roles and overlook systemic solutions. I argue that the media’s portrayal of cyberbullying in Pakistan is not just a reflection of societal concerns but a deliberate construction that aligns with broader cultural norms and technological advancements. By analyzing these discourses, I reveal how the media’s framing strategies contribute to a limited understanding of cyberbullying, ultimately calling into question the neutrality and objectivity of these influential platforms. This thesis suggests that while the media plays a crucial role in raising awareness about cyberbullying, it also perpetuates certain power structures and ideologies that may hinder more comprehensive and equitable solutions. These findings have important implications for policymakers, educators, and media practitioners, as they highlight the need for a more critical and inclusive approach to addressing the complexities of cyberbullying in the digital age.

Convocation Year

2024

Convocation Season

Fall

Additional Files
Cyberbullying- Media Construction and Framing Tactics in Pakistan.pdf (1363 kB)
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